Wait, exactly what? Coca-Cola desires to penetrate the cannabis market?

Wait, exactly what? Coca-Cola desires to penetrate the cannabis market?

News broke that Coca-Cola Co. is in talks with Canadian cannabis today company Aurora Cannabis Inc. Based on Bloomberg Information, the carbonated drinks giant is eyeing the cannabis drinks market.

Coca-Cola admitted that it’s monitoring the cannabis industry and so it is enthusiastic about having a drink that is cbd-infused. CBD stands for cannabidiol, the non-psychoactive chemical ingredient found in cannabis.

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If certainly the 2 organizations finalize a deal, Coca-Cola will end up the latest drink maker to make use of the demand that is growing cannabis services and products. A few alcohol organizations have partnered with cannabis organizations to develop non-alcoholic beer that is cannabis-infused.

Coca-Cola representative Kent Landers told Bloomberg they are closely watching the rise of CBD as a practical health drink ingredient. Continue reading “Wait, exactly what? Coca-Cola desires to penetrate the cannabis market?”